Sales Force Automation (SFA) and Customer Relationship Management (CRM) are used and perceived interchangeably in the consumer goods market. Both solutions are pivotal in dealing
Profits in the competitive bakery sector can quickly become stale in a matter of days or even hours if sales, inventory, and operations are not
Only 30 percent of salespeople achieve their targets, while 70 percent fail! This statement has probably made you conclude that ‘it’s because of lack of
As a leader in the seed industry, you know that maximizing sales and minimizing losses is key to staying competitive. But what if your business
Summary: The features of CRM and Sales Force Automation may overlap greatly, yet a CRM is not a substitute for the SFA. In fact, the
