Salesman tracking software is a tech-driven solution that gives companies the power to track their field sales. Consumer goods companies, after implementing it, see an unmatched level of boost in sales and sales force productivity.
It assists businesses in analyzing sales staff productivity, digitizing lead generation, and converting leads. The information it collects helps companies identify and solve the inefficiencies in their field sales operations.
In this guide, we will discuss everything that a consumer goods company must know about Salesman Tracking Software.
Understanding Field Challenges In Consumer Goods Industry
Lost time is never found again. This statement is especially true for managers. They have a lot of work to execute in a day which includes:
- Managing different teams
- Developing and executing sales strategies
- Allocating resources
- Meeting sales targets
- Analyze sales data
- Report to the senior management
These tasks are extremely challenging and exhaustive for managers with traditional and telephonic methods. But this shouldn’t be so. Managers should be tension free and have a smooth workflow to bring good productivity to the system.
Introducing The Salesman Tracker Software
With the help of a salesman tracking app, they can smoothly keep everything intact. They can be in touch with the sales team, track them in real-time, control teams, analyze data, and communicate that data to upper management easily.
Managers can track the location of the field team, record field meeting history, and give tasks to any team member from anywhere. This technology’s geo-fence capability will not only reduce falsely filed meeting logs but also promotes transparency and increases efficiency.
The salesman tracking app is equally beneficial for field sales employees. A well-organized and time-saving route chart allows them to enhance sales by visiting more outlets in less time. It lets them have a backup in case of an emergency business crisis.
Top Reasons To Get A Salesman Tracker Software:
Increasing Sales Productivity
The salesman tracking app gives sales managers the power to accelerate the efficiency of their field sales team with real-time operational endeavors.
In simple terms, managers can optimize the activities of their field employees by planning the best routes, geotagging the stores, real-time information sharing, prompt assistance, and performance assessment through this app.
Easing Task Assignment & Delegation
This app’s real-time information-sharing feature gives you the ability to delegate tasks to your field staff at any time in accordance. With priority management, it eliminates the need for managers to wait for a face-to-face meeting.
Bringing Sales Visibility & Control
A Salesman Tracker helps managers in increasing the overall visibility and control over field operations. Successful implementation of this improves skills, increases productivity, and raises the overall revenue of the brand.
Facilitating Faster and Effective Performance Evaluation
Regular performance evaluation of employees is necessary. It is crucial for managers to assign jobs to efficient ones and give more training to the ones who are falling behind. The salesman tracking app helps managers identify those employees with ease.
Enhancing Sales Performance and Accountability
Manual manipulation of sales data like check-ins and check-outs is a common thing in field sales. Sometimes they happen because of human mistakes, while sometimes they are intentional.
In any case, these manipulations severely hinder the accountability of the field team. They impact the communication of crucial business information.
Introducing a Sales Force Automation Solution (SFA) or a Salesman app (which is a module of an SFA) solves these issues and makes the system transparent at every level.
Streamlining Field Compensation
Compensating field employees without reliable data and travel insights is a tough and time-consuming task for companies. But this information crisis can be solved by reliable data coming from salesman tracking apps.
It handles the job of tracking field employees and presents travel insights to the managers for compensation. This in turn creates a positive working environment for all employees.
Optimizing Territory And Beat Management
Implementing such software will improve your territory management by mapping each store and assigning sales crews properly to each area. Above that, solutions like Beat Route Management, allow managers to assign the shortest and traffic-optimized routes to their sales reps.
A result of these optimizations comes out as a significant increase in productivity in terms of sales and ROI.
Choosing the Right Salesman Tracker Software
There are many things that one must have in mind while buying a Salesman Tracker Software. Here are some important ones to consider:
- Be aware of the needs and objectives of your business
- Always go for a user-friendly app
- Always look for what the user reviews are saying.
- Every field is different. Thus, the solution should be customizable for you.
- It should fulfill the needs of your territories and provide a comprehensive solution to the problems the business is now facing.
Final Thoughts
In a nutshell, Salesman Tracking Software is the key to leading today’s competitive field sales landscape. It helps in minimizing the stress of managers at every level in the company. It optimizes the productivity of the sales team along with the cost-revenue ratio.
Therefore, it’s high time to implement such software in the system and overcome the challenges of traditional field sales management.
