Here’s something to think about: If there’s a big gap between your market size and sales figures, then you’re probably losing more customers than you think you are.
Customer churn is real. People shift their choices daily when their preferred product is out of stock, less appealing, or in an unreachable shelf.
Retail brands have been competing to retain customers for a long time. Many have succeeded, while many perished in the struggle.
When confronted with such a situation, brands often think they need more advertisement. After all, “Customers don’t yet know how good the product is.”
But in most retail cases, the real cause is never the Advertisements. It is Distribution.
If you can’t provide the right products at the right place, if you can’t present them at the right time, if you can’t engage your customers, then losing them to your competitors will be the only thing left.
Understanding this isn’t that hard. Let’s recall how people even make a buying decision.
People buy from you when:
1. You’re selling what they are looking for
This is the core condition for retail sales. A customer must get what he wants, when he wants it, and in the store immediately.
He will buy from you if you care enough to allocate the SKUs per his needs (demands) carefully.
2. You’re Available Where They Are
A customer doesn’t want to roam store-to-store for a product. He wants it at his nearest store. He will buy a product if it is readily available in stores wherever he goes.
3. You’re Easier to Find In A Store
The final condition for a customer to buy a product is that it should be available on the closest shelf. He isn’t willing to search every shelf and look at all the corners where the product isn’t supposed to be.
He purchases the ones that are easily accessible and appealing.
That is it. It is all that a customer looks for.
Brands must rethink their distribution and retail execution strategy to fulfill these conditions. Growmax’s Sales Force Automation Solution helps them in this.
How Sales Force Automation Helps Your Business:
1. Demand Driven SKU allocation
It brings you real-time order insights that help you allocate the right SKUs to the right places — places where customers want them.
2. Just-Right Replenishments
It helps you understand geographic sales patterns and crafts near-perfect replenishment routines. Such routines help you in tackling out-of-stock and over-stock situations.
3. Retail Execution
It lets you monitor the product arrangements in your outlets and enhance their shelf positions. Having such capability, you can choose the best shelves to showcase your products and win against the competing ones.
4. Field Team Automation
It helps you manage your field team, monitor their performance, make efficient beat plans, organize sales data, and much more.
While this sounds great, what more can it do? What does “and much more” include?
You can explore the features of Growmax’s Sales Force Automation solution by heading on to our service page.
And to discuss how it can help you outrun your competitors, contact us for a free demo.
